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For marketers, social media is a growing topic in the advertising campaign conversation. How does social fit in? What results can it bring? Where should we advertise on social media? Before your next meeting, bring some of these stats into the conference room.

$3.08 billion was spent to advertise on social networking sites in 2011. (Banking 2o20)

Businesses with 40+ different landing pages generate 10 time more leads than those with five or less. (Econsultancy)

Social media has a 100% higher lead-to-close rate than outbound marketing. (Social Media Today)

Businesses pay Twitter $120,000 to sponsor a promoted trending topic for a day – a $25,000 to $30,000 increase from 2010. (Poynter)

91% of social marketers saw improved website traffic due to social media campaigns. (Social Media Today)

79% of marketers saw more quality leads from social media. (Social Media Today)

Social media advertising spending will increase to $8.3 billion by 2015. (Direct Marketing News)

All but 7% of social media campaigns use Facebook. (All Facebook)

58% of consumers expect to gain access to exclusive content, events or sales with social. (Small Biz Trends)

More than 1 million websites have integrated with Facebook in various ways. (Uberly)

Twitter is projected to make a total of $540 million in advertising revenue by 2014. (Web Analytics World)

34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)

Facebook brought in $2.19 billion in revenue from ad campaigns in 2011. (eMarketer)

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Vijay Nachimuthu

By Vijay Nachimuthu

Vijay Nachimuthu is a Managing Principal of AltaFlux. His blogs mainly focuses on latest cloud technology trends and its impact on enterprises.