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Amazon Web Services (AWS) has introduced a simpler configuration model for enterprises using their virtual private cloud (VPC). Users are now able to use a static routing system to connect to the company's VPC, and SQL servers also will be able to run within the AWS VPC.

The new configuration options allow IT administrators to set up a VPC in an isolated section of the AWS cloud, creating the same environment that would exist within a traditional on-site data center, including the use of routers, subnets, and access controls.

Until now, the more complex Border Gateway Protocol (BGP) was the only configuration option for administrators to access the VPC, which was sometimes difficult to configure and maintain particularly for businesses with smaller, less specialized IT teams such as is the case with many small and midsize businesses. According to an article in PCWorld, Amazon wanted to simplify the process for enterprises looking to set up a VPN connection to the AWS private cloud. It will also allow enterprises that don't support BGP to access the private cloud services offered by Amazon.

The new configuration option was launched alongside an SQL server option for Microsoft SQL server users that will allow the operation of a Relational Database Service (RDS) within the VPC. According to PCWorld, a similar option was introduced last month for users of Oracle's database that allowed speedy data transfers between databases configured on Oracle's platform.

While a private cloud is typically associated with a cloud network within an organization's own data center, VPC's offer the same level of privacy and, in most instances, flexibility of configuration but hosted in a virtual space. This latest offering from Amazon Web Services has been tested for use with Microsoft, Cisco, Netgear, and Juniper devices, and the static routing will no doubt increase the appeal of using VPCs from AWS for small and midsize enterprises that may have been unable or unwilling to go through the hassles of the BGP configurations.

The increase in cloud options, both public and private, is a boon for IT managers at midsize firms as the price, customization options, and accessibility of cloud services becomes more and more competitive. AWS is a major player in the cloud services arena, but can't afford to be complacent with their offerings as Google Drive, Dropbox, Apple iCloud, IBM Cloud Services, and Open Drive all hold a large share of the market and are just as rapidly expanding their cloud services as AWS.

This means that it is very likely that AWS and its competitors will be making more moves, such as adding static routing options, to increase accessibility and ease of use for enterprises with smaller IT teams to try and make their products and services more appealing to the underserviced but lucrative midsize business market.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us onFacebook. Follow us on Twitter.

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