Winning marketing in a global, high velocity marketplace.
By KEN RUTSKY
Talking about his new book, "That Used to Be Us," at a recent speech at the Stanford Graduate School of Business, best selling author Thomas Friedman said, "Average is over. Everyone must define and develop their extra, that unique value add that justifies, in this world of rising curves why they should be hired or promoted." Friedman goes on to make a case that to win in the global market, American education must nurture students to become more creative and unique.
Friedman goes on to discuss the emergence of the "hyper-connected world" one where you cannot only outsource labor, but you can outsource "genius". This is clearly one of the driving forces that create the glut of solution providers in every imaginable niche in the market today. While Friedman deals with macro nation level competitiveness issues, every day, the battle against average determines the micro level winners and losers in competitive markets. The companies that win, rise above the mean because they don't stop at average, they consistently go outside the mean in at several if not all of these key areas:
Let's take a quick look at why being above average matters, and how to achieve it.
Are you still average, if so, you need to invest or lose to the start up in Bangalore, Budapest or Sao Paolo. Friedman is right not just about people when he says to find that extra, but this is true of companies too. What's your strategy to be above average?
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AltaFlux Corporation is a global HCM cloud consulting partner based in Troy, Michigan. We empower organizations by streamlining, transforming, and optimizing key human capital management (HCM) processes with industry-leading HCM cloud solutions like SAP SuccessFactors, Benefitfocus, WorkForce Software and Dell Boomi.