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Industry’s brightest minds from Amazon, Akamai, Box, Capgemini, CloudSigma, DataSift, Eucalyptus Systems, Flexiant, GreenQloud, IBM, PayPal, Salesforce.com, Terremark and others will examine innovations and opportunities in the cloud

GigaOM, a global technology media company, today revealed new panels and discussion topics for GigaOM Structure:Europe 2012, taking place 16-17 October 2012 in Amsterdam. Cloud computing technologists and executives from Europe and Silicon Valley will come together at GigaOM’s flagship conference to discuss what’s next for cloud computing in Europe and how the industry is evolving globally.

The worldwide cloud market is expected to grow 126.5 percent through 2014, and the federated cloud market in Europe alone will see 300 percent growth. At Structure:Europe, leaders of the U.S. and European cloud markets will examine the best innovations and emerging business opportunities in Europe.

"We're building bridges between Silicon Valley and Europe so that anyone attending Structure:Europe will be able to understand what's really happening in cloud computing — and put it to use wherever they are," said Bobbie Johnson, Europe editor for GigaOM. "It's a brilliant chance to learn some amazing lessons from the biggest and most disruptive players in cloud computing."

The concepts to be debated include:

Federated clouds — The cloud can get around varying country regulations easily, which allows both innovation and disruption in the market. Akamai’s Willie Tejada will join OnApp’s Ditlev Bredahl and a panel of cloud leaders to debate whether a geographically federated approach can ensure consistent quality of service.

Green data centres — The green cloud could just be the next big economic driver for Iceland, thanks to the country’s cold climate and abundant geothermal electricity. Eirikur Hrafnsson of Iceland’s GreenQloud and Tate Cantrell of the UK’s Verne Global will discuss sustainable solutions and how the industry should be prepared for a potentially volatile energy market in Europe.

Public clouds — Amazon is poised to soon bring in as much revenue from the cloud as it does from consumer goods. CTO and Dutch native Werner Vogels, who developed the primary technology behind Amazon’s cloud computing platform, will be on hand to discuss Amazon’s majority share of the public cloud market and how it’s changing the way the company does business.

Cloud in a post-PC era — The cloud is quickly changing the way people work and the devices they use, thereby impacting enterprise buying decisions. Fjord’s Christian Lindholm, along with Dan Levin of Box and Harish Rao of Capgemini, will discuss the infrastructure changes enterprises must make to accommodate their workforces as the bring-your-own-device trend continues.

Big data decisions — Big data represents a huge opportunity for companies to innovate the way they do business. PayPal’s Mok Oh and IBM’s Phil Francisco will look beyond the technology and algorithms, to explain how the enterprise must change its old ways to make use of new, data-driven, powerful insights.

Following a panel on venture capital investment, Structure:Europe will host a LaunchPad event to recognize Europe’s top cloud startups. The 10 best startups or major product launches will be presented to an audience of investors, journalists and other conference attendees. Startups that are less than 12 months old with innovative technologies powering cloud computing, internet infrastructure, or big data applications are encouraged to apply online to take part in LaunchPad. The closing date for entries is 31 August 2012 at 11:59 pm PDT.

Some of the world’s most influential companies have already lined up to sponsor Structure:Europe, and sponsorships are expected to sell out early. Headline sponsor Equinix joins primetime sponsors Aspera, GoGrid, NuoDB, Red Hat and SoftLayer. Other sponsors include SQLstream, Interxion, DataSift, Telecity Group, Flexiant, Versant, Basho, Lyatiss, Data Direct Networks and Inktank. Contact Mike Sly at eventsales(at)gigaom(dot)com or +1 415 235 0358 to learn more about sponsorship and exhibition opportunities.

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