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By Nick Clayton

One of the issues slowing enterprise cloud adoption is uncertainty about where data is stored Google GOOG +1.20% has responded by assuring its customers that their data will be hosted in European datacenters, It is also cutting its storage prices and adding 36 platform configurations to Google Cloud.

Computing explains:

This is a key change for Google users, many of whom are not legally allowed to store or process data outside of the EU…

According to Computing research, 22 per cent of companies or organisations that were surveyed were not legally allowed to process or store data outside of the EU – but more worryingly, 46 per cent of senior IT strategists did not know if their organisation was legally allowed to store or process data outside of the EU.

InformationAge focuses more on the availability of Google’s Compute Engine (GCE), infrastructure-as-a-service (IaaS), in Europe. GCE was first announced in June and offers hosted Linux-based virtual machines. It is a challenge to Amazon.

Google suggests three use case for its GCE services: batch processing; ‘big data’ analytics and high performance computing.

Few IaaS offerings have yet to give market pioneer Amazon Web Services a run for its money.

“By market share, Amazon is a de facto monopoly,” wrote Gartner analyst Lydia Leong in August, “although this market doesn’t have the characteristics of monopoly markets; the sheer number of competing vendors and the early stage of the market suggest shake-ups to come.”

Computing: Google allows customers to store data in Europe

InformationAge: Google brings IaaS to Europe

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