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Summary: HP has announced updates to one of its Converged Cloud portfolio as it seeks to entertain more customers.

By for Between the Lines

Hewlett-Packard is aiming to please more potential customers with the addition of hybrid cloud environment support within its Converged Cloud portfolio for enterprises.

Announced amid HP Discover 2012 in Germany this week, HP asserted that today's updates will enable organizations to better build, consume, and manage IT services across private, managed and public clouds.

Most of the nitty-gritty upgrades are centered around enhancements to HP's servers and software for improving faster and automated cloud deployments -- whether they be public, private or a mixture of both.

Here's a glimpse at some of the updates to the Converged Cloud that are intended to make hybrid support possible:

  • HP Cloud Solutions for Communication Service Providers (CSPs): Services designed for enterprise customers to enable CSPs to generate new revenue streams by building and operating public cloud environments
  • HP Global Product Authentication Service (GPAS): A cloud-based solution with real-time authentication capabilities to detect and combat counterfeit activities.

HP executives also cited newly-published, internal research to defend the motivation for building hybrid cloud-focused solutions right now.

According to the international study, approximately 75 percent of organizations surveyed replied that they intend to pursue a hybrid cloud delivery model.

But one of the major problems with cloud adoption is choosing which path to take, which is made clear after two-thirds (65 percent) of the senior business and technology executives surveyed admitted they are concerned about vendor lock-in when implementing cloud solutions

Thus, HP chief operating officer Bill Veghte promised in prepared remarks that with HP's hybrid options, customers should be able to "more affordably and easily take advantage of the agility of the cloud without jeopardizing their enterprise service level agreements."

For reference, HP commissioned Coleman Parkes Research to conduct the survey, which is based upon the responses from 550 interviews among senior business and technology executives within enterprises (with more than 1,000 employees) and midmarket companies (with 500-1,000 employees) during October 2012.

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