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Salesforce unveiled Monday Wave, its cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device. Vendors will now be able to deploy sales, service and marketing analytics or build custom mobile analytics apps, using any data source, increasing focus on the Internet of Things.

Initially, the Wave Analytics Cloud will bring together Salesforce data, financial and ERP data, on-premise databases, web traffic, product usage, and even machine sensor data to ask & answer any question, and share it immediately from the user’s iPhone or iPad device.

The Wave Analytics Cloud is expected to be generally available next Monday onwards in English, with additional language support forthcoming. The Wave mobile app will initially be available on Apple iOS for iPhone and iPad, with additional device support forthcoming. The Wave Platform license includes all compute, data management, API and security infrastructure. Monthly subscription pricing for the Wave Platform is based on the number of Wave Explorer and Wave Builder licenses.

The Wave Explorer license includes the ability to view, discover, personalize and share data insights and dashboards. Pricing starts at $125 per user per month. The Wave Builder license includes the ability to create, deploy and manage data sets, data connections and user access. Pricing starts at $250 per user per month.

Wave is designed for business users, apart from analysts, IT users and developers to quickly make smarter, data-driven decisions. Requests for analytics no longer have to trigger a complicated, lengthy service bureau request. With its schema-free architecture, data no longer has to be pre-sorted or organized in some narrowly defined manner before it can be analyzed.

Now, business users can instantly access and easily analyze billions of rows of data themselves, just as they do in popular consumer travel apps that empower them to explore and filter the entire world of commercial flights in seconds.

In addition, business analysts can take a more strategic approach to delivering insights by creating mash-ups of relevant third-party data sources in a single dashboard, enabling users to identify data correlations that ignite business actions. Wave also enables social collaboration. As business users derive insights, dashboards can be shared via Salesforce Chatter and new workflows and tasks can be triggered.

Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This enables users to quickly drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service and marketing analytics apps.

In addition, developers and IT can use Wave APIs and other data connectors to easily connect to third-party data sources—from structured SAP and Oracle data to unstructured machine and social data. And because Wave is a platform, developers can also build custom analytics apps for any business function, or embed analytics into a new generation of apps and connected products for customers.

Dell Software also announced Monday that Dell Boomi has joined the Salesforce Analytics Cloud ecosystem to empower users to connect any application—whether in the cloud, on-premises, mobile or social—to provide access to the critical data they need to support their strategic business analytics initiatives.

Dell Boomi delivers AtomSphere integration Platform as a Service (iPaaS) and Master Data Management (MDM) solutions to allow customers to integrate any combination of cloud and on-premises applications without software, appliances, or coding. AtomSphere empowers Salesforce customers with access to the analytics they need by removing integration obstacles, allowing them to focus on making data-driven business decisions.

Apart from Dell and other vendors, PwC US united with the Salesforce Analytics Cloud ecosystem to provide organizations with specialized analytics cloud solutions using Salesforce technology. With business transformation and analytics capabilities, PwC is helping organizations harness data across the sales, service and marketing function with Salesforce Analytics Cloud to improve the decision-making process and overall customer experience.

Originally posted by Anna Ribeiro on Computer Technology Review.

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