---
title: Privacy Policy | AltaFlux Corporation
description: How AltaFlux Corporation collects, uses, shares and protects personal information, your privacy choices and rights, and how to contact us.
---

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[Information We Collect](https://www.altaflux.com/privacy-policy#information-we-collect)

[How We Use Information](https://www.altaflux.com/privacy-policy#how-we-use)

[How We Disclose Information](https://www.altaflux.com/privacy-policy#how-we-disclose)

[Cookies and Tracking](https://www.altaflux.com/privacy-policy#cookies)

[Data Retention](https://www.altaflux.com/privacy-policy#retention)

[Your Choices and Rights](https://www.altaflux.com/privacy-policy#your-choices)

[Data Security](https://www.altaflux.com/privacy-policy#security)

[Children's Privacy](https://www.altaflux.com/privacy-policy#children)

[Third-Party Sites](https://www.altaflux.com/privacy-policy#third-party-links)

[Changes to This Policy](https://www.altaflux.com/privacy-policy#changes)

[Governing Law](https://www.altaflux.com/privacy-policy#governing-law)

[Accessibility](https://www.altaflux.com/privacy-policy#accessibility)

[Contact Us](https://www.altaflux.com/privacy-policy#contact)

# Privacy Policy

**Effective date:** January 1, 2027  |  **Last updated:** Dec 2026

AltaFlux Corporation ("AltaFlux," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit altaflux.com and our related web pages, landing pages, forms and emails (together, the "Site"), or when you otherwise interact with us in connection with our consulting and service offerings (the "Services").

This Policy applies to information about website visitors, prospective and current business clients, partners, event attendees and job applicants. It does not apply to personal information we process on behalf of our clients under a services agreement; that information is governed by the applicable agreement with our client.

## 1. Information We Collect

### Information you provide to us

- **Contact and business information**, such as your name, business email address, phone number, company name, job title and location, when you complete a form, request a quote or consultation, subscribe to our blog or newsletter, download content or contact us.
- **Meeting and event information**, such as the date, time and details you provide when you book a meeting or register for a webinar or event.
- **Communications**, including the content of messages, inquiries and feedback you send to us.
- **Job application information**, such as your résumé, work history, education and references, if you apply for a position with us.

### Information collected automatically

- **Device and usage information**, such as IP address, browser type, operating system, referring URL, pages viewed, links clicked, approximate location derived from IP address, and the date and time of your visit.
- **Cookies and similar technologies**, as described in Section 4.
- **Email engagement information**, such as whether you open our emails or click links in them.

### Information from other sources

We may receive business contact information from our technology and implementation partners, event co-sponsors, professional networking platforms and publicly available sources, and combine it with information we already hold.

We do not intend to collect sensitive personal information (such as government identification numbers, financial account information, health information or precise geolocation) through the Site. Please do not submit sensitive personal information through our forms.

## 2. How We Use Information

We use personal information to:

- respond to inquiries, provide quotes and schedule consultations;
- provide, manage and improve our Services and client relationships;
- send blog updates, newsletters, event invitations and other marketing communications, subject to your choices (see Section 6);
- operate, analyze, secure and improve the Site, including measuring the effectiveness of our content and campaigns;
- evaluate job applicants and manage recruiting;
- detect, prevent and respond to fraud, security incidents and misuse; and
- comply with legal obligations and enforce our rights.

We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects about you.

## 3. How We Disclose Information

We disclose personal information only as described below:

- **Service providers.** Vendors that help us operate our business, such as website hosting and content management, customer relationship management and marketing automation, email delivery, meeting scheduling, analytics, and IT and security providers. They may use personal information only to perform services for us and are required to protect it.
- **Partners, with your direction.** Technology or implementation partners where you ask us to involve them, or where you register for a jointly hosted event.
- **Legal and safety.** Where required by law, subpoena or other legal process, or where we believe disclosure is necessary to protect the rights, property or safety of AltaFlux, our clients or others.
- **Business transfers.** In connection with a merger, acquisition, financing, reorganization or sale of all or part of our business, subject to this Policy or a notice we provide to you.

**We do not sell personal information for money.** We may use advertising and analytics cookies (Section 4). Under some U.S. state laws, this may be considered a "sale," "sharing" or "targeted advertising." You can opt out as described in Sections 4 and 6.

## 4. Cookies and Tracking Technologies

We and our service providers use cookies, pixels and similar technologies to operate the Site, remember your preferences, understand how visitors use the Site and, where enabled, measure and personalize marketing. These fall into three categories:

- **Strictly necessary**, which the Site needs to function and which cannot be switched off;
- **Analytics**, which help us understand traffic and usage; and
- **Advertising**, which help us measure campaigns and show relevant ads on other sites.

You can manage non-essential cookies through the cookie settings on our Site and through your browser settings. Blocking some cookies may affect how the Site works.

**Opt-out preference signals.** We treat a recognized universal opt-out signal, such as Global Privacy Control (GPC), as a request to opt out of the sale or sharing of personal information and of targeted advertising for that browser or device. Because there is no common industry standard for "Do Not Track" browser signals, we do not respond to them separately.

## 5. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Policy. That includes maintaining our business relationship with you, complying with legal, tax and accounting obligations, resolving disputes and enforcing agreements. Marketing contact records are reviewed periodically, and inactive records are deleted or de-identified. Job application information is retained for a limited period after the hiring decision unless you ask us to keep it for future openings.

## 6. Your Privacy Choices and Rights

### Marketing communications

You can unsubscribe from marketing emails at any time by using the unsubscribe link in any email or by contacting us. We will still send transactional or relationship messages, such as responses to your requests.

### State privacy rights

Depending on where you live, and subject to exceptions under applicable law, you may have the right to:

- know or access the personal information we hold about you and obtain a portable copy;
- correct inaccurate personal information;
- delete personal information;
- opt out of the sale or sharing of personal information, targeted advertising and certain profiling; and
- appeal our decision on your request.

To make a request, email us or write to us at the contact details in Section 13. We will verify your request using information you provide, and an authorized agent may submit a request on your behalf with proof of authorization. We will respond within the time required by applicable law, usually within 45 days. If we deny your request, you may appeal by replying to our decision. If your appeal is denied, you may contact your state attorney general. We will not discriminate against you for exercising your privacy rights.

### Visitors outside the United States

We are based in the United States, and personal information is processed in the United States, where data protection laws may differ from those in your country. Where the law of your country applies, we process personal information as needed to respond to your requests and perform contracts, for our legitimate business interests, to comply with legal obligations, or with your consent. You may have rights to access, correct, delete, restrict or object to processing, and to complain to your local data protection authority.

## 7. Data Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information from unauthorized access, use, alteration and destruction. These include access controls that limit personal information to authorized personnel with a business need. No method of transmission over the internet or of electronic storage is completely secure, so we cannot guarantee absolute security.

If a security breach involves your personal information, we will notify you and any required authorities as required by applicable law. That includes the North Carolina Identity Theft Protection Act (N.C. Gen. Stat. § 75-60 et seq.).

## 8. Children's Privacy

The Site and Services are intended for business professionals and are not directed to children. We do not knowingly collect personal information from children under 13. We also do not knowingly sell or share the personal information of anyone under 16, or use it for targeted advertising. If you believe a child has provided us with personal information, please contact us and we will delete it.

## 9. Third-Party Sites and Services

The Site may link to third-party websites, platforms and services, including social media and partner sites. We are not responsible for their privacy practices, so please review their privacy policies before providing information to them.

## 10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated Policy on this page and change the "Last updated" date. If we make material changes, we will provide additional notice as required by law, for example by a notice on the Site or by email.

## 11. Governing Law

This Privacy Policy and any dispute arising out of or relating to it are governed by the laws of the State of North Carolina, without regard to its conflict-of-laws rules. Any such dispute will be brought exclusively in the state courts located in Mecklenburg County, North Carolina, or the United States District Court for the Western District of North Carolina. Nothing in this Section limits any right you have under the privacy or consumer protection laws of the place where you live.

## 12. Accessibility

If you need this Policy in an alternative format, please contact us using the details below.

## 13. Contact Us

If you have questions about this Privacy Policy, or want to exercise your privacy rights, please contact us:

**AltaFlux Corporation**  
Attn: Privacy Officer  
3540 Toringdon Way, Suite 200  
Charlotte, NC 28277  
Email: privacy at altaflux.com

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