Why Should I Implement SAP SuccessFactors Recruiting Marketing?

In the digital age, it’s difficult enough to attract top talent using just your applicant tracking system (ATS). Candidates look for simple processes to submit their profiles conveniently and with just a few clicks. They avoid lengthy applications processes, and chances are high that they opt out of applying if you've made it too difficult for them to submit an application.

RMK is a complimentary cloud solution for RM which enables recruiters to attract and engage talent with one platform. RMK applies marketing best practices and leverages a multi-channel marketing approach to your recruiting efforts.

Here are some ways RMK can help you maxmize your reach:

• Social Networking: Integrates with social media sites and offers mobile functionality, making it easier for your candidates to apply for positions with their cellphones or tablets, from anywhere.
• Seamless Integration: Automatically takes your job postings from RM and makes them searchable by search engines. As soon as a job is posted in RM, it's made available in RMK for you to market.
• Creating a Talent Community: Captures candidate information and adds them to your talent community. Candidates can be notified of future jobs related to their skills and experience.
• Better Candidate Experience: With candidate SSO, candidates don’t have to create separate accounts for RM and RMK.
• Get Found on Google: With Google Maps search functionality, candidates can find jobs in the area where they would like to move or jobs near their current location.

Career Site Builder

One of the most exciting features of RMK is the Career Site Builder tool, where you can easily create your own career site with the help of your implementation partner (read more on this topic). The Career Site Builder tool reduces the implementation time to a fraction of a traditional Recruiting Marketing implemention and offers an alternative to market your company's branding and open positions using a responsive design solution.

Advanced Analytics

Recruiting Marketing also has Advanced Analytics which combines data from the RM and RMK and provides details of your candidate’s first visit through their eventual hire. It will give insight on candidate quality, quantity, cost per hire, time to fill, source behavior, etc. so you can determine where your recruiting efforts are working (or not) and how to adjust your strategy.

Ready to implement SuccessFactors Recruiting Marketing? Contact us today for a complimentary quote!