Building your career site with SAP SuccessFactors Career Site Builder allows you the flexibility to design and make your own updates in real time. However, with that flexibility, it’s important to know how to create a site that is meaningful and user-friendly for job seekers. Here are five (5) best practices to keep in mind when designing your career site:
Keep accessibility design principles in mind. Simply put, accessibility guidelines are recommendations to help you design your career site so it is usable and accessible for people with disabilities. Some of those design principles include appropriate screen contrast, for example, ensuring there is enough contrast between foreground, text and background colors. Another key design element is well-written alt-text for any images on your career site. Alt-text is visible to screen readers and describes the image so it helps the job seeker understand the content on your site. If you have an image on your site, you should always provide alt-text.
Where you place your search feature is of extreme importance. If a job seeker has to scroll through lots of content before ever having the ability to search for jobs they are likely to lose interest. The best practice is to place your search bar above the fold meaning it does not require any scrolling to get to the search feature.
Utilize your content pages to provide details on company information such as benefits, culture, community impact, etc. Don’t try to put everything about your company on the home page as this clutters your site and makes it less attractive to job seekers. Ensure the candidate has everything they may want to know about your organization, but do it in a logical and easy to find way.
A well-designed career site is key to engaging candidates and helping them understand what your organization represents and whey they should want to be part of your team. Keep these best practices in mind as you create or update your SAP SuccessFactors career-site, the end goal is to turn those visitors into applicants!
